EXPORT WORKSHOP - Course Outline

1day

Introduction

International Trade – an Overview

Introduction to the overall international trade framework, the role of the WTO, EU, NAFTA and how they affect trade between nations.

Are you ready to Export?

Addresses key questions on export readiness, and outlines all the necessary preparations necessary for potential exporters to successfully tackle export markets

The Export Process

The export marketing plan

Identifies the key elements that form part of a successful marketing plan for exporting

How to find and evaluate distributors

Participants will learn how to assess what is best for their business when looking for an agent or distributor overseas with tips on what makes a good trading partner

Your Distribution or Agency agreement

This section covers key aspects to look for in of an agency agreement and provides key points when drafting an agreement

INCO terms

Introduces participants to the important terminology used in international trade with emphasis on the terms most widely used for contractual purposes

How to calculate costs

A step-by-step guide on how to accurately calculate costs when exporting

Trademarks and Intellectual Property

This section covers the important issue of protecting brand names and obtaining Patents in foreign markets

Cultural Aspects and lifestyle

Participants will hear about the importance of understanding and respecting protocols in foreign countries as well as the implications for people doing business around the clock.

Questions and Answers