Introduction

International Trade – an Overview

Introduction to the overall international trade framework, the role of the WTO, EU, NAFTA and how they affect trade between nations

Are you ready to Export?

Addresses key questions on export readiness, and outlines all the necessary preparations necessary for potential exporters to successfully tackle export markets

The Export Process

The export marketing plan

Identifies the key elements that form part of a successful marketing plan for exporting with specific examples

How to find and evaluate distributors

Participants will learn how to assess what is best for their business when looking for an agent or distributor overseas and provides specific guidelines on what makes a good overseas trading partner

Your Distribution or Agency agreement

Point by point this section covers key aspects of an agency agreement and provides the framework from which to complete a legal document

INCO terms

Introduces participants to the important terminology used in international trade with emphasis on the terms most widely used for contractual purposes

How to calculate costs

A step-by-step guide on how to accurately calculate costs when exporting

Guest speaker – Customs Broker

Participants will hear an experienced customs broker talk about the role they play the export process as well as the role of a freight forwarder and the importance of accurate, timely and correct export documentation

Guest speaker – A Chamber of Commerce or Austrade Representative

You will hear about the role they play in helping companies develop exports, and the services available through their offices

Export Documentation and Procedures

A comprehensive outline of the export documentation process from the moment a contract is agreed to the final step of receiving payment. Looks at the latest tools and techniques available to prepare and present proper export documentation.

Contracts, forms of payments, letters of credit, and government certification are just some of the areas covered in this module

Guest speaker –Bank

A banking representative will talk about the different forms of export finance available, foreign exchange and FX contracts. He will answer questions relating to various forms of payment through the banking system

Trademarks and Intellectual Property

This section covers the important issue of protecting brand names and obtaining Patents in foreign markets

Cultural Aspects and lifestyle

Participants will hear about the importance of understanding and respecting protocols in foreign countries as well as the implications for people doing business around the clock.

Questions and Answers